Choolaah Indian BBQ Social Media

We designed and executed a comprehensive social media strategy to educate, captivate, and boost in-store revenue within a three-state region spanning six locations while aiding new store launches.

Established and oversaw an expansive multi-state influencer and partnership initiative. Leveraged targeting strategies for paid and organic campaigns, incorporating mobile data, demographic insights, and psychographic information. Integrated these efforts with other cross-channel outreach, resulting in year-over-year performance gains, surpassing industry benchmarks with double and triple growth rates.